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Support for the organization of a PAN Parks Press Tour for journalists from European media (July 2006)

Client: PAN Parks Foundation

PAN Parks organized a Press Tour to the two Bulgarian PAN Parks’ network members - Rila and Central Balkan national parks for a group of Belgian, British, Dutch, French, German and Hungarian journalists. The tour is used as a marketing tool for both the parks and their business partners – the local ecotourism services providers.

Our responsibilities included:
Coordination of the Pres Tour to the two parks with the State Agency of Tourism, the two parks directorates and their business partners;
Cross cultural orientation to Bulgaria and Bulgarians for the journalists provided by presentation, discussion and a package of materials;
Development of itineraries for two groups of journalists visiting the Rila National Park in parallel as well as guiding and providing background information to them;
Organization of accommodation, food and transportation for the journalists in Rila National Park and its surroundings;
Organization of meetings with ecotourism services providers and representatives of relevant government institutions.