Promoting a Sustainable Herbal Harvest in Bulgaria
Co-financed by: The European Commission’s financial instrument for the environment - Life+
This is the first Bulgarian project to be co-financed under the Information and Communication component of Life+. The project is an education and information campaign, which aims to improve public awareness about the sustainable and provitable methods of collection, cultivation and processing of medicinal plants. The campaign will be executed in cooperation with the Bulgarian National Radio (BNR). More than 200 broadcasts about herbal harvesting will be aired on the “Horizont” program of the BNR and its regional radio stations Plovdiv and Stara Zagora. The radio programmes, as well as publications in other media outlets, will deliver the messages of the project and the information collected during its course to the general public.
The activities are geared toward local communities living in close proximity to medicinal plant habitats, local government and its experts, and the regional structures of the Ministry of Environment and Water and the Ministry of Agriculture and Food, non-governmental organisations, educational and scientific organisations, journalists from local and national media and the general public.
More information about this project at http://susherbsbg.eu